Tapping into a new way to drink wine
COVID-19 has had a massive impact on all industries this year and has changed the way we have been consuming alcohol. With restrictions in place for wineries, breweries, pubs, clubs and restaurants, it meant that consumption in the home increased while out-of-home consumption in some states came nearly to a standstill.
It was great to see so many creative ways that wineries and breweries still engaged with their customers during restrictions by offering virtual tastings and by delivering tasting packs to consumers homes.
With all the changes we have experienced this year, what will it mean for the future of the way beverages are served to consumers?
Before COVID-19 hit Australia, wine on tap was rapidly increasing in popularity with both venues and consumers. More and more upscale restaurants were installing wine taps rather than just large pubs and hotels. So what exactly are the benefits of offering tap wine and will this be a popular choice for the future…
Service is more efficient
Wine on tap is a perfect solution for providing wine at a festival or a busy cellar door or bar. It is easier to pour wine from the tap rather than walking over to the fridge to get the bottle out, unscrew, pour and put it back. With a strong focus on social distancing and sanitisation, it is likely more venues will consider wine on tap as it means that bar staff can be on one station so can easily abide by the social distancing rules. It also means there will not be multiple handling of wine bottles.
Keeps wastage to a minimum
When venues get busy, it is easy for multiple bottles of the same wine to be open. Often this leads to someone forgetting to put a date on the bottle, and then wine needing to be disposed of as no one knows how long the wine has been open. If the wine is on tap, then it can be left two or three days without affecting the quality of the wine.
A 30-litre keg holds the same amount of wine as 40 bottles. With one keg saving 40 bottles, it also means you don’t have the wastage and disposal of the glass, caps, cartons and dividers. In a recent study, consumers rated sustainability as the number one priority for the future of packaging. Circular-economy models are increasing in importance with consumers wanting manufacturers to help with the recycling and reuse of packaging they produce.
KeyKeg has become a popular choice for cellar doors and venues as it is fully recyclable and can be used in a circular way as raw material for new kegs. Currently, 30% of a KeyKeg is made from recycled material thanks to the collection and recycling projects established by the supplier OneCircle. The kegs provide other significant sustainability benefits, including reduced CO2 emissions and water use, and there’s no need for harsh cleaning chemicals.
Vinpac International & VI Packaging have become official resellers of KeyKeg because it meets OneCircle’s strict criteria of sustainability, innovation, growth, efficiency, and quality. OneCircle believes in a sustainable future in which packaging for beverages does not have an impact on the environment. The circular design of the KeyKeg is what makes it a revolutionary form of packaging and is why we think it is going to a popular choice for cellar doors and venues in the future.
If you are keen to learn more about KeyKeg, please contact your Account Manager or on (08) 8561 0600 to find out more information about the Kegs, we can supply and fill.